Best SEO Tools to Improve SERPs

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SEO is the process of optimizing a website so that it ranks higher in search engine results pages (SERPs). There are a variety of tools used in SEO, and many of them can help you boost your rankings and generate more traffic.

Google Keyword Planner

If you are looking for new keywords to target, this is a good tool to use. It allows you to enter a search term and research its estimated search volume, competition for paid searches, and other information.

SEO Tools For Keyword Research & Backlink Analysis

Using a backlink checker can be a great way to increase your search engine optimization and make it easier for people to find your website. They are also useful for keeping track of what links you have and which ones need to be cleaned up or deleted.

Sites like Ahrefs and SEMRush are link popularity and backlink analysis tools that will allow you to compare any site on the internet to see how it ranks for keywords you are targeting. You can also use these to determine the average page speed of a site, how many links it has, and whether it has duplicate content. These types of tools also help discover expired domain names with SEO value.


This website grader is similar to HubSpot’s Website Grader in that it gives you a single report card for your entire site, and then goes on to give you a list of things that you can do to improve the overall ranking of your site.


This all-in-one marketing software can be a little intimidating to use, but it does have a couple of great SEO features. It can show you how much traffic your competitors are getting for a given keyword, and it can show you how they are doing with organic traffic from social media.

Keyword Rank Trackers

If you want to find out which keywords your competitors are getting the most traffic for, a keyword rank tracker is a must-have. They will query Google on a regular basis and report on how you and your competitors are performing.

Incognito Searches

Another great tool that is free and easy to use, is the Incognito mode on Google. When you are in Incognito, you can perform a search without any ads and get unbiased, clean searches. It will also let you perform searches for a keyword and get results from Google’s local search results, which are sometimes more accurate than those found in Google’s global search.

Plagiarism Checker

This free plagiarism checker is a great tool to use when writing content for your blog or other websites. It will check your work for grammar, originality, readability, and other issues that can affect your search engine rankings.

The best part is that you can get a letter grade or percentage for each of the criteria. It will also show you the similarities between your work and other websites, as well as how many times a word has been used by different sites.

Final Thoughts on SEO Tools

Even though there are hundreds of SEO tools out there to use, you’ll improve your website’s SEO regardless of which you use. Make sure to try different tools and see which works best for you.

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